Part social philosopher and part guerilla artist, Noel Godin is best known to Americans as 'that guy who threw a cream pie in Bill Gates' face.' Godin lives in Brussels, Belgium and is the author of Anthology of Radical Subversion and Cream and Punishment, the latter his autobiography. He has been "flanning" (pie-ing) celebrities for 20 years. Here are some things others have written about him:

 
"This provocateur is widely feared in France and Belgium where, under the pseudonym George Le Gloupier, he has taken to assaulting prestigious thinkers, media figures and politicians with cream cakes."
 
 
"His surprising popularity is the result of his careful vetting of targets, who tend to be figures with a limited sense of irony at their own expense. "I flan people in the spirit of the abusive letters the Dadaists sent to worthless celebrities," he told The Observor magazine. "The aim is always to denounce them in some way. I do not want to slide into facile sensationalism. Every victim has to be thoroughly justified.""

 

Additional reading on Noel:

A 1995 article in The Observor magazine is an excellent and hilarious document exploring Godin's anarchistic philosophy.

"He Plasters Paris' Elite with Cream Pies" is a shorter but more recent article from the Los Angeles Times.

"Gates Gets Creamed" News.com coverage of the Gates incident.

Noel Godin of Brussels link to articles about (and photos of) the pie-throwing anarchist.

 

Additional photos:
Cream pie terrorist in action in France.
Gates incident at the point of impact.

 

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1999 © Raptorial Media

George Le Gloupier - "L'Entarteur"
(aka Noel Godin)
photo: Pie-throwing anarachist Noel Godin photo: Bill Gates gets cream pied
original photos from Prestige and Associated Press respectively
used here without permission