KEXP: The Loudest 720 Watt
Station in the World
KEXP (formerly KCMU) is a great commercial-free
community radio station that your radio receives at the 90.3 FM
frequency when you are in close proximity to Seattle. It is owned
and run by the University of Washington, funded by listeners and
the Experience Music Project. The station broadcasts from downtown
Seattle. You can also listen to KEXP via computer / internet wherever
you are in the world. All day long this station plays great music
from a variety of genres and artists you may know well or may never
have heard of. KEXP has actual DJs that actually live in Seattle
and aren't piped in from some central command marketing center somewhere.
(In the early '90s, a former station manager tried to bring commercial
radio sensibilities and pre-programmed sets to KCMU. This man was
tarred, feathered, and run out of town on a rail. This is an historicaland
beautifulfact!)
It's 2001 now and on many Seattle radio stations white and black
artists are still "seperated into demographics" with R&B
stations playing mostly music from black artists and alternative
stations mostly playing music from whites.
KEXP, however, caters to everyone and is still the only
station in Seattle that mixes hip hop and rap in with everything
else it plays during its numerous and excellent variety mix shows.
And there is so much more...
Along with its variety mix shows (where the sets are designed
by the DJs and requested by listeners), here are some of the stations
popular genre shows:
Best Ambience (African music)
Wo' Pop (World music)
The Roadhouse (Roots rock, Blues and Americana)
Swingin' Doors (Alternative Country, Honky Tonk, anything
that twangs)
Shake the Shack (Rock-a-billy)
Positive Vibrations (Reggae)
Audioasis/The Live Room (Live-in studio- and recorded music
from Seattle and the PacNW)
Expansions (Electronic dance grooves)
Sonarchy Radio (Live in-studio performances from eclectic
artists)
Preachin' the Blues (Blues, soul, R&B)
Street Sounds (Hip Hop)
Jazz Theatre (Jazz)
Mind Over Matters (cutting edge public affairs from today's
influential thinkers)
Visit www.kexp.org for
the times and schedules.
My personal favorite KEXP radio shows:
The Morning Show hosted by John Richards (Mon-Fri 6-10am
PT)
John's Morning Show is perfect for night owls who have found
themselves stuck in day jobs... for the accidental morning person
who can't deal with true morning people. John's mix is progressive
and guaranteed to turn you on to sounds you will want to hear again.
More about the Morning Show below*
Mind Over Matters (Sat-Sun 6-9am)
MOM will blow your mind wide open with news and perspectives
sorely lacking from nearly every news station in existence whether
it's on TV or radio. If you've ever wondered what non-corporate
news sounds like, you must bend your ears toward Mind Over Matters.
Dial it up on your radio contraption or link to it from your overgrown
calculator. KEXP is a goldmine waiting for you to discover it.
-Mattro
* Here are a few KCMU-era Excerpts from
"Radio
jocks make hay with a variety of shows in the hot morning market"
Seattle Times, March 19, 2000:
Zoom
to the left, 90.3 to be precise, and listen as KCMU-FM's "John
in the Morning" eases listeners into the workday with a mix of
rap, trip-hop, acid jazz, alt country and just about every kind
of underground music you've probably never heard before - with
just 400 watts of broadcast power.
...
Morning DJs command the most loyal followings in radio. These
are the men and women who take over Mom's reveille duties when
you enter adulthood, and share a passenger seat on the dreaded
a.m. commute. In many ways, they're some of the most important
people in our day.
"Morning shows are foreground music," John Richards, host of
KCMU's "John in the Morning" show, said. "They're your alarm,
coming right at you, whether they're being obnoxious or just playing
music. They're shooting through your radio. You're in your car,
sitting with them. Literally . . . It has all of your attention
because when you get up in the morning, there's no other distractions."
...
One well-known local DJ estimated that Seattle's best morning
men and women can command anywhere from $200,000 to $500,000 for
their services, depending on their popularity and the ratings
they rake in. Those big numbers aren't true across the board;
Richards said he makes below $20,000, not surprising when you
consider KCMU's a non-commercial radio station.
...
KCMU's Richards is an atypical radio personality, relying solely
on his taste in music to build a following. He breaks into his
sets about four times in an hour to run down the list of songs,
plug the station's sponsors and joke around, all in an even deadpan
voice.
"What I'm doing is 110 percent different," he says. "Trying to
get people to listen to music in the morning is a very hard sell
because people are programmed to stick with obnoxious DJs, no
matter how irritated they get. The beautiful thing is, you can
go to any city and get your `Ends' and your 'KUBEs,' People are
seeking us out because there isn't a KCMU anywhere else."
...
Excerpt from "Seattle's
most popular morning DJs"
Seattle Times, March 19, 2000:
KCMU-FM (90.3) John Richards. (6 to 10 a.m.) "John in the Morning"
is the stimulant of choice for a growing population of listeners.
Little wonder: He plays music you won't hear anywhere else - in
Seattle or the rest of the country - while waking you up with
his deadpan humor. Looking for a morning DJ who personifies Seattle's
originality? He's it.
RELATED LINKS:
Radiohead: With a voice and a list,
he makes it happen
Seattle Times: Pacific Northwest Magazine 01/05/03
http://seattletimes.nwsource.com/pacificnw/2003/0105/cover.html
Listen to KEXP, Seattle live (site
also includes archived shows):
www.kexp.org
KCMU DJ John Richards is co-owner of this cool label:
Loveless
Records
2003 © Raptorial
Media